Eastloyalty points management system has absorbed a lot of foreign advanced experience and is more in line with the design concept of the Chinese market. It can fully support the division of customer base, the flexible setting of points accumulation rules and exchange rules, points custody and alliance points, points conversion, points clearing, benefit analysis of points activities, etc., and also fully support points card, IC card points and offline points, It can fully meet the integral business requirements of domestic and foreign commercial banks and operators, and help achieve the goal of improving the enterprise brand and attractiveness.